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Beer at FIFA World Cup Qatar 2022 to be kept out of view in last-minute U-turn from government
keep out of view means beer will be sold from locations that are not easily visible or hidden. last minute means they made this decision very close to the start of the world cup. a u-turn is a maneuver that a vehicle makes (in the shape of the letter “U”) to go in the opposite direction. in this case it means the qatar government made a major change as to how they will handle beer sales at stadiums during the world cup.
this j-lo/sean penn movie is called u-turn and the poster includes the symbol for a u-turn
alcohol is legal in qatar, though the potentially overwhelming number of overseas football fans coming into the country has raised questions about how qatar will handle so many drinkers.
beer drinking is an important part of the world cup experience (cyprus-mail.com)
the decision to move the beer stations appeared to be rooted in concern that the prominent presence of alcohol at stadiums during the monthlong world cup would unsettle the local population and thus represent a potential security problem. but it also highlighted an issue that has stalked the buildup to the first world cup in the arab world, and that is expected to be contentious throughout the tournament in qatar, a conservative muslim country where access to alcohol is tightly controlled.
rooted in means caused by. concern is worry. monthlong is an adjective that means the world cup will last a month. would expresses the opinion of qatar’s government. unsettle means disturb, cause to feel uncomfortable. thus means as a result of. highlight means emphasize. stalk means follow persistently. buildup refers to the increasing media attention qatar received as the world cup got closer. expected means officials believe it will happen. contentious means there will be arguments, it will be difficult. throughout means from start to finish. tightly means there will be a lot of security.
in his article, tariq panja uses stalking as a metaphor for the issues with alcohol at the world cup
panja also explains the delicate balance fifa has had to negotiate between qatari social norms and world cup alcohol consumption customs…
ever since fifa, soccer’s global governing body, awarded the hosting rights to qatar in december 2010, tournament organizers have grappled with balancing the obligations they signed up to fulfill — which include the sale of alcohol and providing promotional space for budweiser, one of fifa’s biggest sponsors — with concerns about upsetting, or alienating, a domestic constituency that has chafed at some of the culture clash inherent in bringing a traditionally beer-soaked event to a muslim nation.
since refers to when this incompatibility began. ever emphasizes that there were problems from the very beginning. award means qatar competed against other countries and won. hosting means receiving and entertaining guests. right is legal authority. grapple means struggle, confront. sign up is a phrasal verb that means commit. fulfill means complete, achieve. sponsors pay for an event in return for advertising.
qatar energy is another sponsor at qatar 2022
upset means offend, bother. alienate means exclude or make hostile. constituency is talking about the people of qatar. chafe means feel irritated by. clash is a confrontation, lack of harmony. inherent means this culture clash is intrinsic, natural. soaked means extremely wet i.e. there is always A LOT of beer at the world cup. with balancing, about upsetting or alienating and in bringing are all examples of how verbs that immediately follow prepositions should be in the -ing form.
pep guardiola was soaked with beer after his final bundesliga match with bayern munich in 2016 (afp/getty)
there is an example in panja’s article of a measure that is used all the time in mexico but almost never in any other part of the world…
budweiser said it only learned of the new plan on saturday — eight days before the tournament’s first game.
in mexico, en ocho días is an expression that translates into english as in a week. this can be confusing because a week has 7 days. in fact the idea in the article is that budweiser found out about the decision to move the beer out of sight on saturday, november 12—8 days (a week and a day) before the first match of qatar 2022 on sunday, november 20. along the same lines, the beatles famous song eight days a week imagines a week with an extra day, and even with that extra day …
eight days a week is not enough to show i care
(listen at 1:10 and 1:55 for this lyric)
fifa has a long relationship with budweiser
budweiser has been a ubiquitous presence at the world cup since first signing up as a fifa sponsor a year before the 1986 cup in mexico. it has been a reliable source of revenue for the organization ever since, though it was among a slew of top fifa partners to cautiously express concerns in 2014 amid a stream of allegations that members of fifa’s leadership at the time had been bribed to select qatar to host the 2022 tournament.
ubiquitous means very visible. reliable source of revenue means they consistently make money for fifa. among means part of a group. a slew means a lot. amid means in the middle of. a stream is a steady flow, one after another.
budweiser has been ubiquitous at a slew of world cups
allegations are accusations that are not necessarily facts. leadership is the people leading fifa, top executives. bribe is pay for illegal favors. had been bribed is past perfect passive voice. it refers to fifa’s leadership in 2014 as well as their actions in 2010, but doesn’t mention who paid the bribes, only that fifa officials received bribes.
so even though budweiser has extensive experience at world cups, qatar 2022 has presented new challenges…
budweiser pays roughly $75 million to associate itself with the world cup every four years. but a world cup in qatar has produced unusual obstacles, and led to ongoing tensions between the company and fifa
roughly means approximately. itself is a pronoun that replaces budweiser. every is like each and is used to indicate the interval of time between events. lead to means cause. ongoing means continuing. unusual is pronounced un-YOUZH-you-ull. listen to the pronunciation here. and also here in this energetic performance of tom jones’ ubiquitous track…
Workers at a World Cup stadium hustling over the weekend to move a beer tent after an edict from Qatar hide sales points to less visible locations around all 8 stadiums amid claims of safety fears. pic.twitter.com/FSnT73JYrj
— tariq panja (@tariqpanja) November 14, 2022
hustle means move fast, work hard. an edict is an official order–it sounds old school. claim means that qatar’s government is saying the edict is for security, but there are doubts; not everyone believes it.
what are your feelings about the 2022 world cup? is it a culture clash like we’ve never seen before? or is it a good opportunity for different cultures to understand each other better? share your observations under leave a reply