the denver broncos are playing the carolina panthers in super bowl 50 tomorrow. a detail the media has focused on extensively is bronco quarterback peyton manning‘s use of the word omaha as part of his cadence (the words or instructions a quarterback shouts before the ball is put into play).
this video from the richyrocks youtube channel was actually inspired by the omaha euphoria that surrounded super bowl xlviii two years ago. the city of omaha saw an opportunity to leverage (use) peyton’s cadence to boost (promote) local business
the video starts with omaha mayor jean stothert saying
we look forward to hearing omaha during the super bowl
look forward to indicates a pending activity they are excited about.
omaha! (visit nebraska)
david g. brown, the ceo of the omaha chamber of commerce (organization formed for the promotion of local business) encourages peyton to
say it [omaha] to your heart’s content
to your heart’s content means as much as u want, until you’re happy.
matt hames, the social media manager for omaha steaks echoes brown’s sentiments
everybody in omaha is just like, “keep doing it, peyton.”
like here is used to introduce dialogue, similar to say.
clearly, all of these representatives are happy with the free publicity peyton has provided.
but when peyton starts directly mentioning specific omaha organizations, he realizes he has crossed a line (broken a rule, gone too far) and admits that the omaha boosters (supporters) are in his head (affecting his decision-making).
bill gates & warren buffett (right) enjoying blizzards, dairy queen’s most popular product [afp]
one famous omaha businessman who doesn’t speak in the video but appears at :10 (right before david g. brown) is warren buffett. according to forbes, buffett is the 3rd richest person in the world. his company, berkshire hathaway, owns dairy queen. u can hear this brand name in one of manning’s cadences at :47.
fun english practice 
richyrocks english on youtube
manning also mentions the omaha symphony, omaha jewelers and omaha/council bluffs plumbers. council bluffs, iowa is part of the omaha metropolitain area.
a plumber
unfortunately for omaha, super bowl xlviii was a complete disaster from start to finish for peyton manning and the denver broncos. nobody cared how many times he said omaha during a very boring game. the broncos lost to the seattle seahawks 43-8.
two years later, peyton is back in the super bowl and he still shouts a bunch of omahas every game. will super bowl 50 go better for omaha, the denver broncos and their quarterback? share your comments under leave a reply
