omaha: leveraging peyton manning at super bowl 50

the denver broncos are playing the carolina panthers in super bowl 50 tomorrow. a detail the media has focused on extensively is bronco quarterback peyton manning‘s use of the word omaha as part of his cadence (the words or instructions a quarterback shouts before the ball is put into play).

peyton pointing to his most famous snap count

this video from the richyrocks youtube channel was actually inspired by the omaha euphoria that surrounded super bowl xlviii two years ago. the city of omaha saw an opportunity to leverage (use) peyton’s cadence to boost (promote) local business

the video starts with omaha mayor jean stothert saying

we look forward to hearing omaha during the super bowl

look forward to indicates a pending activity they are excited about.

omaha skyline

omaha! (visit nebraska)

david g. brown, the ceo of the omaha chamber of commerce (organization formed for the promotion of local business) encourages peyton to

say it [omaha] to your heart’s content

to your heart’s content means as much as u want, until you’re happy.

omaha steaks

matt hames, the social media manager for omaha steaks echoes brown’s sentiments

everybody in omaha is just like, “keep doing it, peyton.”

like here is used to introduce dialogue, similar to say.

clearly, all of these representatives are happy with the free publicity peyton has provided.

greater omaha chamber says, "thank u, peyton."

but when peyton starts directly mentioning specific omaha organizations, he realizes he has crossed a line (broken a rule, gone too far) and admits that the omaha boosters (supporters) are in his head (affecting his decision-making).

buffet & gates with blizzards
bill gates & warren buffett (right) enjoying blizzards, dairy queen’s most popular product [afp]

one famous omaha businessman who doesn’t speak in the video but appears at :10 (right before david g. brown) is warren buffett. according to forbes, buffett is the 3rd richest person in the world.  his company, berkshire hathaway, owns dairy queen. u can hear this brand name in one of manning’s cadences at :47.

fun english practice :) richyrocks english on youtube

manning also mentions the omaha symphony, omaha jewelers and omaha/council bluffs plumbers. council bluffs, iowa is part of the omaha metropolitain area.

plumber
a plumber

unfortunately for omaha, super bowl xlviii was a complete disaster from start to finish for peyton manning and the denver broncos. nobody cared how many times he said omaha during a very boring game. the broncos lost to the seattle seahawks 43-8.

peyton afc championship
can peyton boost omaha’s local economy AND  win super bowl 50? (ap/charlie riedel)

two years later, peyton is back in the super bowl and he still shouts a bunch of omahas every game. will super bowl 50 go better for omaha, the denver broncos and their quarterback? share your comments under leave a reply


 

Leave a Reply

Your email address will not be published. Required fields are marked *