{"id":8304,"date":"2018-09-17T00:11:27","date_gmt":"2018-09-17T06:11:27","guid":{"rendered":"http:\/\/richyrocks.com\/coolenglish\/?p=8304"},"modified":"2022-11-24T02:58:29","modified_gmt":"2022-11-24T08:58:29","slug":"nike-and-colin-kaepernick-2018","status":"publish","type":"post","link":"https:\/\/richyrocks.com\/coolenglish\/nike-and-colin-kaepernick-2018\/","title":{"rendered":"nike &#038; colin kaepernick 2018"},"content":{"rendered":"<p class=\"fs-headline speakable-headline color-body font-base\">several months before  made headlines <a href=\"https:\/\/richyrocks.com\/coolenglish\/kaepernick-sitting-down\/\" target=\"_blank\" rel=\"noopener noreferrer\">for sitting down<\/a> and then <a href=\"https:\/\/richyrocks.com\/coolenglish\/nfl-protests-butt-hurt-flag-huggers-are-unwilling-to-compromise\/\" target=\"_blank\" rel=\"noopener noreferrer\">kneeling during the national anthem<\/a>, <strong>richyrocks.com<\/strong> recognized his importance as an international <a href=\"https:\/\/richyrocks.com\/coolenglish\/grinding-grind-house-grind-city\/\" target=\"_blank\" rel=\"noopener noreferrer\">benchmark for grinding<\/a>. at the beginning of this month, kaepernick became a trending topic once again when <strong>nike<\/strong> included him in this ad<\/p>\n<p><iframe loading=\"lazy\" title=\"Nike releases full ad featuring Colin Kaepernick\" width=\"758\" height=\"426\" src=\"https:\/\/www.youtube.com\/embed\/-grjIUWKoBA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><strong>brittain ladd<\/strong>&#8216;s article on <strong>forbes.com<\/strong>  nike&#8217;s decision practically. the article has this headline<\/p>\n<h1 class=\"fs-headline speakable-headline color-body font-base\">Nike And Kaepernick: <i>Business 101<\/i><\/h1>\n<p><strong>101<\/strong> refers to\u00a0<i>fundamental, obvious or basic information<\/i> about a topic; it sounds like an introductory course at a university.<\/p>\n<h5><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-8324\" src=\"https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/Glengarry_Med-300x239.jpg\" alt=\"\" width=\"300\" height=\"239\" srcset=\"https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/Glengarry_Med-300x239.jpg 300w, https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/Glengarry_Med.jpg 314w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h5>\n<h5><i>alec baldwin with some <\/i><i><u>sales 101<\/u><\/i><i> in the movie <\/i><i><strong>glengarr<\/strong><\/i><strong>y <\/strong><i><strong>glen ros<\/strong><\/i><i>s<\/i>.<\/h5>\n<h4 style=\"text-align: center;\"><a href=\"http:\/\/bit.ly\/richyrocks-youtube-subscribe\" target=\"_blank\" rel=\"noopener noreferrer\">fun esl practice\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"wp-smiley\" src=\"http:\/\/i1.wp.com\/richyrocks.com\/coolenglish\/wp-includes\/images\/smilies\/simple-smile.png?zoom=1.5&amp;w=940\" alt=\":)\" width=\"26\" height=\"26\" \/>\u00a0richyrocks english on youtube<\/a><\/h4>\n<p>ladd&#8217;s basic business lesson is that..<\/p>\n<h4>controversy does two things well: divide people and generate <i>revenue<\/i>. the <i>apparel<\/i>, <i>footwear<\/i> and sports equipment company nike<span data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/companies\/nike\/#6a7fabf86eb5\"><a href=\"https:\/\/www.forbes.com\/companies\/nike\/#6a7fabf86eb5\" target=\"_self\" rel=\"noopener noreferrer\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/companies\/nike\/#6a7fabf86eb5\">, <\/a><\/span>estimated to <i>earn<\/i> over $36 billion in 2018, is a perfect example of how a <i>retailer<\/i> can <i>leverage<\/i> controversy to increase sales.<\/h4>\n<p><em><strong>revenue<\/strong><\/em> is <i>income<\/i>. <a href=\"https:\/\/richyrocks.com\/coolenglish\/a-gay-old-time-with-the-flintstones\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><i>apparel<\/i><\/strong><\/a> is <i>clothing<\/i>. <i><strong>footwear<\/strong><\/i> is <i>shoes<\/i>. <a href=\"http:\/\/bit.ly\/earn-definition\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><i>earn<\/i><\/strong><\/a> means <i>make money<\/i>. a <strong><i>retailer<\/i><\/strong> is a <i>seller<\/i>. <a href=\"https:\/\/richyrocks.com\/coolenglish\/jared-kushner-working-with-mexico-at-the-white-house\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><strong>leverage<\/strong><\/i><\/a> means <i>take advantage of<\/i>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-8325\" src=\"https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/PRIP5457-PINK-AA-274x300.jpg\" alt=\"\" width=\"274\" height=\"300\" srcset=\"https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/PRIP5457-PINK-AA-274x300.jpg 274w, https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/PRIP5457-PINK-AA.jpg 547w\" sizes=\"(max-width: 274px) 100vw, 274px\" \/><\/p>\n<h5><u><i>apparel<\/i><\/u><i> that tells th<\/i>e truth<\/h5>\n<p>the controversy that ladd mentions is that a vocal sector of the american public believes that kaepernick&#8217;s protest was \u00a0disrespectful to american soldiers and police. while the controversy can be <em>leveraged<\/em> to make more money, the article\u00a0also addresses how it could be potentially negative for nike&#8217;s business.<\/p>\n<h4>the <i>endorsement<\/i> agreement with kaepernick <i>may have created<\/i> <i>too much pushback<\/i> against nike.<\/h4>\n<p>an <a href=\"http:\/\/bit.ly\/endorsement-def\" target=\"_blank\" rel=\"noopener noreferrer\"><i><strong>endorsement<\/strong><\/i><\/a> is <i>when a celebrity promotes a product<\/i>. <strong><i>may have created<\/i><\/strong> is <strong>3rd conditional<\/strong> and means it&#8217;s hypothetically possible. <a href=\"http:\/\/bit.ly\/too-definition\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><i>too\u00a0 much<\/i><\/strong><\/a> means an <i>excessive amount<\/i>. <strong><i>pushback<\/i><\/strong> is <i>negative response<\/i>. <strong><i>along these lines <\/i><\/strong>(similarly), <strong>myfox8.com<\/strong> <a href=\"http:\/\/bit.ly\/young-people-support-nikes-bet-on-kaepernick\" target=\"_blank\" rel=\"noopener noreferrer\">reported<\/a><\/p>\n<h4>the ad provoked <i>backlash<\/i> from some who believe his protest during the anthem was disrespectful. some people posted pictures cutting their nike socks, burning their nike shoes, and #boycottnike started trending. but the <i>boycott<\/i> proved <i>fleeting<\/i> and had no impact on half of americans\u2019 views about the company, [an ssrs omnibus] <i>poll<\/i> found.<\/h4>\n<p><a href=\"http:\/\/bit.ly\/backlash-def\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><i>backlash<\/i><\/strong> <\/a>is <i>a negative response<\/i>. a <strong><i>boycott<\/i><\/strong> means <i>not buying or using nike products<\/i>. <strong><i>fleeting<\/i><\/strong> means <i>temporary<\/i>. a <a href=\"http:\/\/bit.ly\/poll-definition\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><i>poll<\/i><\/strong><\/a> is <i>a survey of public opinion.<\/i><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-8331\" src=\"https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/DEfnraR-300x161.png\" alt=\"meme:u can marry for love, but it can be fleeting. u can marry for money, but there's never enough. if u marry for big dick, you'll have big dick the whole rest of your life\" width=\"479\" height=\"257\" srcset=\"https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/DEfnraR-300x161.png 300w, https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/DEfnraR.png 610w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/p>\n<h5><i><a href=\"http:\/\/bit.ly\/actually-definition\" target=\"_blank\" rel=\"noopener noreferrer\">actually<\/a><\/i><i>, big dick is <\/i><u><i>fleeting<\/i><\/u><i> too<\/i><\/h5>\n<p><strong>yahoo sports<\/strong> <a href=\"http:\/\/bit.ly\/nike-poll-shows-upside-of-polarization\" target=\"_blank\" rel=\"noopener noreferrer\">observes<\/a> that<\/p>\n<h4>nike has determined that the <i>upside<\/i> of <i>targeting<\/i> its younger demographic <i>outweighs<\/i> the <i>downside<\/i> of alienating older, more conservative consumers, with early <i>polling<\/i> data supporting that <i>approach.<\/i><\/h4>\n<p><i><strong>upside<\/strong><\/i><i> <\/i>and <strong><i>downside<\/i><\/strong> are <i>positives<\/i> and <i>negatives<\/i>. <strong><i>target<\/i><\/strong> means nike&#8217;s <i>objective<\/i> is younger customers. <a href=\"https:\/\/richyrocks.com\/coolenglish\/leap-second-2015\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><strong>outweigh<\/strong><\/i><\/a> means <i>the benefit<\/i> of attracting younger customers <i>is greater than the risk<\/i> of <a href=\"http:\/\/bit.ly\/piss_off\" target=\"_blank\" rel=\"noopener noreferrer\">pissing off<\/a> older ones. <strong><i>polling<\/i><\/strong> is <i>the activity of taking a poll<\/i>. <a href=\"http:\/\/bit.ly\/approach-definition\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><i>approach<\/i><\/strong><\/a> is <i>a way of doing things<\/i>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-8329\" src=\"https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/benefits-outweigh-risks-300x216.jpg\" alt=\"when benefits outweigh risks\" width=\"300\" height=\"216\" srcset=\"https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/benefits-outweigh-risks-300x216.jpg 300w, https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/benefits-outweigh-risks-768x554.jpg 768w, https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/benefits-outweigh-risks-1024x738.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h5><i>an illustration of benefit <\/i><u><i>outweighing<\/i><\/u><i> risk<\/i><\/h5>\n<p>the headline of the foxsports8.com article declares the <a href=\"https:\/\/richyrocks.com\/coolenglish\/the-3-wise-men-2-other-wise-men\/\" target=\"_blank\" rel=\"noopener noreferrer\">wisdom<\/a> of this approach&#8230;<\/p>\n<h1 class=\"entry-title\">Young people support Nike\u2019s <i>bet<\/i> on Kaepernick, <i>poll<\/i> shows<\/h1>\n<p>&#8230;and the rest of the article reinforces it.<\/p>\n<h4>nike\u2019s decision to make the <i>former<\/i> san francisco 49ers\u2019 quarterback a <i>centerpiece<\/i> of its 30th anniversary \u201cjust do It\u201d campaign was a <i>shrewd<\/i> investment in its <i>core<\/i> customers: younger americans&#8230;.two-thirds of the company\u2019s <i>sneaker<\/i> customers are younger than 35<\/h4>\n<p><strong><i><a href=\"http:\/\/bit.ly\/bet-definition\" target=\"_blank\" rel=\"noopener noreferrer\">bet<\/a> <\/i><\/strong>recognizes <em>the risk<\/em> nike took by deciding to showcase kaepernick<strong><i>. <a href=\"http:\/\/bit.ly\/former-def\" target=\"_blank\" rel=\"noopener noreferrer\">former<\/a><\/i><\/strong> means kaepernick <i>isn&#8217;t the 49ers&#8217; qb anymore<\/i>. <strong><i>centerpiece<\/i><\/strong> is <i>the most important part<\/i>. <strong><i>shrewd<\/i><\/strong> is <i>smart<\/i>. <strong><i>core<\/i><\/strong> customers are nike&#8217;s<i> most essential<\/i> customers. <strong><i>sneakers<\/i><\/strong> are <i>athletic shoes<\/i>.<\/p>\n<h5><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-8330\" src=\"https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/db47fdb49823a7c4ec6d554d0bad0c18-212x300.jpg\" alt=\"\" width=\"212\" height=\"300\" srcset=\"https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/db47fdb49823a7c4ec6d554d0bad0c18-212x300.jpg 212w, https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/db47fdb49823a7c4ec6d554d0bad0c18.jpg 283w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/h5>\n<h5><a href=\"https:\/\/richyrocks.com\/coolenglish\/happy-birthday-inge-lehmann\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><strong>the core<\/strong><\/i><\/a><i> is also the name of the earth&#8217;s center and a movie that is the most spectacular gringada ever produced.<\/i><\/h5>\n<p>brittain ladd&#8217;s forbes.com article predicts that<\/p>\n<h4>nike will soon discover that ads featuring kaepernick will <i>cease<\/i> to <i>move the needle<\/i> in terms of increased sales.<\/h4>\n<p class=\"body-text\"><strong><i>cease<\/i><\/strong> means <i>stop<\/i>. <i><strong>move the needle<\/strong><\/i> is an expression that means <i>have an impact<\/i>. referring to a needle on a <strong><i>gauge<\/i><\/strong> (instrument for measuring).<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-8321\" src=\"https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/600x600bb-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/600x600bb-300x300.jpg 300w, https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/600x600bb-150x150.jpg 150w, https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/600x600bb.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h5><i>nike probably has a more sophisticated sales <\/i><u><i>gauge<\/i><\/u><i> than this, but when kaepernick <\/i><u><i>ceases<\/i><\/u><i> to <\/i><u><i>move the sales needle,<\/i><\/u><i> expect a new <\/i><u><i>approach<\/i><\/u><i>. (castbox.fm)<\/i><\/h5>\n<p class=\"body-text\">and he has this interesting recommendation<\/p>\n<h4 class=\"body-text\">nike should <i>approach<\/i> police departments <i>throughout<\/i> the u.s. and evaluate the uniforms <i>worn<\/i> by police officers. nike is a company with experts in <i>apparel<\/i> and shoe manufacturing. how much better can nike make police uniforms? asked another way &#8211; <i>if police uniforms didn&#8217;t exist, how would nike design them<\/i>? nike designing uniforms for police officers <i>would generate positive sentiment and support<\/i> from the majority of consumers and the public. even customers currently <i>boycotting<\/i> nike or that have a negative opinion of the company would <i>embrace<\/i> nike for <i>stepping up<\/i> to help make the lives of police officers better.<\/h4>\n<p><strong><i>approach<\/i><\/strong> in this context means <i>contact<\/i>, <i>talk to<\/i>. <a href=\"http:\/\/bit.ly\/throughout-definition-examples\" target=\"_blank\" rel=\"noopener noreferrer\"><i><strong>throughout<\/strong><\/i><\/a> means <i>all over<\/i>. <i><strong>worn<\/strong><\/i> is the irregular past participle of <i>wear<\/i>; it&#8217;s used as an adjective here. <i><strong>if police uniforms didn&#8217;t exist, how would nike design them<\/strong><\/i><strong>? <\/strong>is a hypothetical proposition, i.e. <strong>2nd conditional<\/strong>. the <i>positive sentiment<\/i> and <i>support<\/i> are hypothetical as well; they haven&#8217;t actually happened. <a href=\"http:\/\/bit.ly\/embrace-richyrocks\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><i>embrace<\/i><\/strong><\/a> means <i>support<\/i>. <a href=\"https:\/\/richyrocks.com\/coolenglish\/michael-jordan-speaks-out\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><i>step up<\/i><\/strong><\/a> means <i>taking a significant action at an important moment.<\/i><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-8326\" src=\"https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/Screen_Shot_2018_09_04_at_4.30.23_PM.png-300x300.jpeg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/Screen_Shot_2018_09_04_at_4.30.23_PM.png-300x300.jpeg 300w, https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/Screen_Shot_2018_09_04_at_4.30.23_PM.png-150x150.jpeg 150w, https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/Screen_Shot_2018_09_04_at_4.30.23_PM.png-768x768.jpeg 768w, https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/Screen_Shot_2018_09_04_at_4.30.23_PM.png-1024x1024.jpeg 1024w, https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/Screen_Shot_2018_09_04_at_4.30.23_PM.png.jpeg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h5><i>making coln kaepernick the <\/i><u><i>centerpiece<\/i><\/u><i> of a nike ad campaign:\u00a0<\/i><u><i>business 101<\/i><\/u><\/h5>\n<p>what&#8217;s your opinion about the evolution of colin kaepernick from quarterback to activist icon? is nike a noble corporation for featuring kaepernick? or is this just another way for them to make money? share your thoughts under <strong>leave a reply<\/strong><\/p>\n<form name=\"s2form\" method=\"post\"><input type=\"hidden\" name=\"ip\" value=\"216.73.216.10\" \/><span style=\"display:none !important\"><label for=\"firstname\">Leave This Blank:<\/label><input type=\"text\" id=\"firstname\" name=\"firstname\" \/><label for=\"lastname\">Leave This Blank Too:<\/label><input type=\"text\" id=\"lastname\" name=\"lastname\" \/><label for=\"uri\">Do Not Change This:<\/label><input type=\"text\" id=\"uri\" name=\"uri\" value=\"http:\/\/\" \/><\/span><p><label for=\"s2email\">Your email:<\/label><br><input type=\"email\" name=\"email\" id=\"s2email\" value=\"Enter email address...\" size=\"20\" onfocus=\"if (this.value === 'Enter email address...') {this.value = '';}\" onblur=\"if (this.value === '') {this.value = 'Enter email address...';}\" \/><\/p><p><input type=\"submit\" name=\"subscribe\" value=\"Subscribe\" \/>&nbsp;<input type=\"submit\" name=\"unsubscribe\" value=\"Unsubscribe\" \/><\/p><\/form>\r\n\n","protected":false},"excerpt":{"rendered":"<p>several months before made headlines for sitting down and then kneeling during the national anthem, richyrocks.com recognized his importance as an international benchmark for grinding.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":8326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"spay_email":""},"categories":[19,75,163],"tags":[3302,337,53,3309,3298,2559,1694,247,3306,3315,3310,132,3313,1096,8,9,442,1199,3300,10,3307,3304,1561,2775,2133,3316,3301,550,562,3299,3308,3305,5028,3311,1602,3314,115,87,3312],"jetpack_featured_media_url":"https:\/\/richyrocks.com\/coolenglish\/wp-content\/uploads\/2018\/09\/Screen_Shot_2018_09_04_at_4.30.23_PM.png.jpeg","_links":{"self":[{"href":"https:\/\/richyrocks.com\/coolenglish\/wp-json\/wp\/v2\/posts\/8304"}],"collection":[{"href":"https:\/\/richyrocks.com\/coolenglish\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richyrocks.com\/coolenglish\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richyrocks.com\/coolenglish\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/richyrocks.com\/coolenglish\/wp-json\/wp\/v2\/comments?post=8304"}],"version-history":[{"count":28,"href":"https:\/\/richyrocks.com\/coolenglish\/wp-json\/wp\/v2\/posts\/8304\/revisions"}],"predecessor-version":[{"id":11368,"href":"https:\/\/richyrocks.com\/coolenglish\/wp-json\/wp\/v2\/posts\/8304\/revisions\/11368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/richyrocks.com\/coolenglish\/wp-json\/wp\/v2\/media\/8326"}],"wp:attachment":[{"href":"https:\/\/richyrocks.com\/coolenglish\/wp-json\/wp\/v2\/media?parent=8304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richyrocks.com\/coolenglish\/wp-json\/wp\/v2\/categories?post=8304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richyrocks.com\/coolenglish\/wp-json\/wp\/v2\/tags?post=8304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}