a popular christmas ad for kay, “the number one jewelry store in america” focuses on a penguin mating ritual (activities that promote or lead to reproduction). male penguins looking for love present female penguins with a pebble (little rock).
this video from the richyrocks youtube channel is a redub of the original kay christmas commercial
the female penguin comments that the pebble doesn’t shine (it’s not bright like a diamond).
rihanna‘s big hit is based on the lustre (shine) of diamonds. it encourages everyone, probably even penguins, to shine bright like diamonds
the female penguin further demonstrates her dissatisfaction with the pebble’s lack of shine when she declares, “i’m out” (a cool way to say i’m leaving), and walks away.
the announcer in the commercial promotes penguins embracing human materialism. he says
some male penguins are a little smarter than others
implying that smart male penguins who want to have sex give diamonds, not regular pebbles.
another creature impressed by precious jewelry. could gollum be some type of penguin?
another lesson from the penguin video is that rejected (not selected) male penguins say mean things.
the rejected penguin feels dejected (sad, disappointed). he reacts strongly and calls the female a vain whore. whore is a synonm for prostitute. vain means narcissistic. the male thinks the female is too worried about her appearance. one of the most famous examples ever of the word vain is this beloved song by carly simon
the first verse of the song describes a guy at a party looking at himself in the mirror–very vain behavior.
the guy in the song only had one eye in the mirror, this guy has both. so vain. (shutterstock)
is the kay jewelers commercial cute (adorable)? or is it an inaccurate depiction of noble penguins? share your thoughts under leave a reply