imported from toluca

have u ever heard anyone brag that their car was imported from toluca?  like toluca was an iconic global city and the autos that come from here are built with the same charisma that the city is famous for? probably not. toluca did not get the same treatment as chrysler’s hometown of detroit or jennifer lopez’s hometown, the bronx earlier this decade.

chrysler imported from detroit

during super bowls xlv (2011) and xlvi (2012), chrysler commercials featuring the imported from detroit slogan made a big impact. in 2011, eminem was featured in this spot that embraced detroit’s grit and determination, and in 2012, clint eastwood delivered a halftime pep talk to the american public that sounded like a political speech.

j.lo with the fiat500 at the 2011 american music awards
j.lo dancing with a car that reminds her of the bronx but is imported from toluca (

additionally, in 2011 j.lo appeared in fiat 500 commercials driving around in the bronx and talking about how the streets inspired her to be tough and stay sharp (alert, at her best).  she also simulated driving a fiat 500 during her performance that year at the american music awards.

during all of the glamorous publicity, toluca didn’t get one shout out (thanks, praise, recognition) even though the fiat 500 and various other popular chrysler models have been manufactured and imported from here for years.

that was the inspiration for this local pride (esteem, satisfaction) video on the richyrocks youtube channel.

some observations about the video…

**must frequently indicates obligation, but in this video the idea around :25 is

there must be hundreds of cities competing for the name [city of the bouncing titty]

in other words, odds are (probably) there are other cities with more gentelmen’s clubs (places for drinking & watching naked ladies dance) than toluca.

must is not obligation, but the greatest probability. when used to create a hypothetical situation in the past (3rd conditional), must always indicates greatest probablity.

SPECIAL NOTE TO TOURISTS–toluca should no longer be considered in competition for the title “city of the bouncing titty.”  since this video was made, all of toluca’s strip clubs (more direct name for gentlemen’s clubs) have been shut down.

toluca chorizo
toluca is famous for sausage, specifically chorizo.

**does that land us on a superbowl commercial? (:44). land in this context is like put, get or cause to happen.

**in the phrase if it did, you’d already know our name at the end of the video, did is not past tense. it is used to express a hypothetical situation in the present or future. in reality toluca doesn’t get a shout out in commercials or at the american music awards.  but this structure, known as the 2nd conditional, imagines that toluca really does get this recognition (if it did) and also imagines a result (you‘d already know our name).

toluca skyline
have u heard of toluca la bella?

**finally, roll with it (:17) is an expression that means accept a situation or just do it.

this clip from the movie knocked up has another good example.

kathryn heigl is pregnant with seth rogen‘s baby and both receive parental advice. at 1:15 seth rogen’s dad (harold ramis) tells him

life doesn’t care about your vision, ok? stuff happens, u just gotta deal with it. u roll with it. that’s the beauty of it all.

gotta is a reduction of have got to and means have to or must.  deal with means take the necessary action.

fun elt practice :) richyrocks english on youtube

should toluca be the subject of a big budget car marketing campaign? or at least get a shoutout in a car commercial? share your views under leave a reply





have fun, amigos.

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